Kinoko

Kinoko, meaning "Mushroom" in Japanese, is a brand focused on creating functional wellness products with a mushroom-based foundation. The founders approached me with a clear vision to build a distinctive brand identity that reflected their values and product offerings. We collaborated closely to design a custom logo typeface, develop a comprehensive type system, and establish cohesive design systems that aligned with their brand ethos. Additionally, I created promotional materials and web designs to support their marketing efforts and digital presence.