Never heard of me?
Good.
I don’t strive for fame or recognition—designing for awards and accolades is for creatives seeking validation from their peers. My focus is on the brands I work with, ensuring they are distinctive, authentic, and resonate deeply with their customers to foster lasting loyalty.
Any designer can create visually appealing brands, but what sets me apart is my commitment to delivering meaningful results that align with a brand's mission and vision. I believe in designing with purpose, not just aesthetics.
STALK MY LINKEDIN ;)
STALK MY LINKEDIN ;)
With almost a decade of experience in the CPG space, I have worked with some amazing brands, including food, alcohol, functional water, wellness products, and more! A few of my most successful creative projects include multi-channel campaigns, packaging & line extensions, social media animations and videos, and in-store displays that have boosted sales and consumer engagement with the brands I have worked with. During my employment at Bai Brands, I was part of the internal creative team which lead to their rapid growth and their $1.7B sale in 2016. Since then, I have been partnering with entrepreneurs in the CPG space who are eager to launch and disrupt their industries with an impactful brand.
Aside from Consumer Packaged Goods, I have also worked in TV and Film - in 2017, I worked at HBO in their New York City office within their creative services department. I have created content for multiple shows, sports, series & events as well as working with independent filmmakers, such as Bryan Santiago, Jason Zoblin, & Queen Anne Productions to schedule and promote events to raise money for the Abramson Cancer Center.