Bai Brands
Bai Brands played a pivotal role in shaping my career. I began my journey with Bai as a design intern while still in college, and quickly became deeply immersed in the company’s culture. The headquarters office felt like a second home, where I seized every opportunity to learn and contribute across departments.
Over the years, my role evolved significantly. I participated in a wide range of initiatives, from conducting in-store samplings to supporting large-scale marketing campaigns, including national Super Bowl activations. I also played a key role in major field marketing events and contributed to the development of multiple levels of packaging. Eventually, I took on the responsibility of Project Manager for the design team at the headquarters office, overseeing and coordinating a variety of creative projects.
This experience has been incredibly influential in my career, providing me with a diverse skill set and a deep understanding of brand strategy, creative execution, and cross-functional collaboration.
Graphic Design
Project Management
Web Design
Animation
Sales Materials
Vendor Management
The Ingredients Sweepstakes:
This sweepstakes gave participants a chance to visit the exotic coffee-growing regions, which is the main source of Bai’s antioxidants. This multi-channel campaign included a custom landing page, social posts, and in-store displays linking customers all to one place.
Bai, Bai, Bai:
Bai’s major Superbowl spot included Justin Timberlake and Christopher Walken to say bye to sugar. This campaign included a social, digital, in-store, and OOH materials to get customer to kick sugar to the curb for good.
