UNSIGNED ONLY

 

CAMPAIGN:

Within my first month at Killer Brownie, we were able to partner with Unsigned Only, a music competition for up and coming artists. We were able to send promotional gift boxes of 8 signature brownies to winners of the competition! I was tasked to help concept and design the box and all of the contents inside.

THE PROCESS:

When creating co-branded products, I make sure both brands are represented fairly and the relationship between them make sense, rather than putting two brands together that do not make sense

How does a music competition relate to Killer Brownies? It’s all about enjoyment and making this care package feel like a VIP gift to a concert experience. Some of the ideas that came to life included:

  • Creating a co-branded Spotify playlist with music from judges and contestants of Unsigned Only called “Tasty Tunes: Music to listen to while enjoy brownies”

  • Killer Brownie branded guitar picks in a display that looks as if it could be sold in store

  • Killer Brownie VIP Pass to a promotion code for free shipping on the Killer Brownie website

 
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The best part of this project is that I was able to brand the original generic ecommerce box into a bright blue Killer Brownie box that includes a note on the inside top flap from the founder of the company.

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