CHALLENGE:

Kinoko Mushrooms was built on the idea that natural medicine is the best solution for all health and wellness needs. Their goal was to become the ultimate natural wellness brand with an extensive portfolio of products including an ancient core ingredient: Mushrooms.

MY ROLE:

As Creative Director, I was able to design their entire branding, including packaging, sales assets, in-store displays, social media content, and their website. The content below was the proposed branding and packaging for Kinoko in 2019.

 
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WORKING WITH TOMMY CHONG:

We were able to work with multiple influencers, including Tommy Chong with LA Weekly to produce a few short videos promoting Kinoko Mushrooms. In this video, Tommy is promoting Kinoko Mushrooms powders and CBD Oil (first round of branding).