CAMPAGIN BRIEF:
In late summer 2017, Bai launched a digital campaign to raise consumer awareness on our products low calorie and simple ingredients with "Ingredients Are Your Greatness." A microsite was created on drinkbai.com, allowing consumers to create their own nutritional panel with their custom "ingredients" and what makes them who they are. The nutritional panels could be shared on consumers social media as well as on the site. I was able to coordinate web building and creating digital assets for the site and social to promote the campaign.
FIELD MARKETING:
"Ingredients Are Your Greatness" was integrated into field marketing events, allowing consumers to create custom shirts from the nutritional panels they created on the microsite, printed in real time.
SOCIAL MEDIA:
With over 12.8MM social media impressions, we gained earned media through Instagram stories and posts on social to promote the microsite. Loyal fans and unpaid influencers were sent a customized Bai label with their customized nutritional panel, promoting posting and sharing.